QWIK Logo

Oracle & Red Bull Showrun

Inside access to The Qwik Group

Here you'll find the CEO's latest insights, the events he attends, and the news shaping where the company is headed. We share the same inspiring moments and remarkable people we're fortunate to encounter, hoping they inspire everyone to go do great things in the world alongside great people.

Neil Biafore at the Oracle and Red Bull Showrun 2026
Neil Biafore at the Red Bull Showrun San Francisco presented by Ford Racing.

The Qwik Group was invited to attend the Oracle and Red Bull Showrun Presented by Ford Motor Company along Marina Boulevard in the Marina District of San Francisco on February 21, 2026, by Oracle as part of their VIP experience.

The exhibition featured Yuki Tsunoda, official reserve driver for Oracle Red Bull Racing and Visa Cash App Racing Bulls, alongside Dakar Rally standout Mitch Guthrie Jr., motorsport veteran Scott Speed, and freestyle motorcyclist Aaron Colton.

Oracle & Red Bull Showrun
The Qwik Group was invited inside the Ford–Red Bull garage to meet Red Bull driver Mitch Guthrie Jr. It was an unforgettable experience at the intersection of technology, innovation, and elite performance.

The showcase kicked off with a Ford Raptor T1+ leaping over the Oracle Red Bull Racing RB7 on Broadway's steep incline, a dramatic collision of desert-racing endurance and modern Formula 1 precision on the streets of San Francisco.

It was San Francisco's first event of its kind, drawing over 50,000 spectators to the Marina waterfront and breaking the expected attendance as fans came out to watch Formula 1 machinery and high-performance vehicles run along Marina Boulevard. The energy across the city was on full display, with fans arriving from across the Bay Area to be part of the moment.

Oracle & Red Bull Showrun
The experience included access to the Oracle and Red Bull VIP areas, providing an opportunity to network with executives and industry leaders.

The reception underscored the appetite for events that bring people together at scale. As one attendee put it, it was fun to have so many people around, all of them excited and drawn in from every corner of the city. San Francisco Mayor Daniel Lurie called it one of the most thrilling events of his tenure, noting that the city showed out and the waterfront came alive.

The Qwik Group was given access to meet the drivers and explore the Red Bull/Ford garage.

"What Oracle, Red Bull Racing, and Ford put on the street was a lesson in quality. My thanks to their leadership teams for the access." — Neil Biafore

About the author

Neil Biafore

Neil Biafore

CEO of The Qwik Group

Neil is the CEO of The Qwik Group. Under his leadership, TQG is reimagining shipping with artificial intelligence and automation — we are building products that help everyone.

Read more from Neil